Talking with Andy Beal about Internet Marketing
I got to spend some time today talking with Andy Beal about SEO and related optimizations, which was pretty interesting. It turns out there isn't a secret keyword that will automatically move your site to the first result on google, and apparently my advice of "Get a more obscure last name, it worked for me" is not a sound plan.
Just one of the perks of my night job as "Technology Guy" for my favorite immigration lawyer in Raleigh, N.C.. (See what I did there?)
He had a lot of sounds advice, taught me a thing or two, and managed to not speak too much tech jargon for the lawyer and non-web-geek in the room. We'll see how much improvement can be made in her site over the next few weeks and months.
Lots of good stuff, lots of ideas to implement, lots of spreadsheets to fill, lots of <H1>'s to insert, and lots of links to acquire.
I need a "night job assistant".